Learn how to select your bets and make long-term profits using the value betting technique.

To fix the odds for an event, a bookmaker calculates the probability of a sports result actually happening. If the bookmaker underestimates this probability, the odds that it offers are too high, thus allowing you to bet at advantageous odds. A value bet is therefore a bet for which the bookmaker has underestimated the probability of the result occurring.

A bet is a value bet if the following formula applies:
1/odds < probability of the result occurring